B2B Marketing Strategies to Consider (if you haven’t yet) in 2022
As a new generation of tech-savvy stakeholders takes on key decision-making roles in businesses, there have been rapid changes in B2B marketing. These digital natives are accustomed to interacting with consumer brands through various online channels and are expecting the same level of speed and convenience when they communicate at work.
To achieve marketing success, B2B marketers must create targeted content that speaks to their audience's needs and interests, constantly creating and delivering value. More importantly, diligently trace the journey of the target audiences, and make the presence felt. So, if you're ready to find out more about this essential part of business, we’ve outlined some useful tips for creating an effective B2B marketing strategy.
LinkedIn is (still) the golden child of B2B social media marketing
B2B marketers today face the challenge of standing out in a sea of content. With so much competition online, it can be tough to get your message heard. That's where LinkedIn social media marketing comes in. LinkedIn is a powerful platform for B2B marketing, and one of the best ways to reach your target audience on LinkedIn is through Sponsored Posts. With strategic segmenting of your audiences and targeting the right decision-makers. Sponsored Posts are more likely to be seen by users than regular paid ads, making them an essential part of any B2B marketing strategy.
The growth of online video content
As B2B marketers continue to search for new and effective ways to reach and engage their target audiences, the use of online video content is picking up at a rapid pace. Recent studies have shown that video is now one of the most popular forms of online content, with more than half of all internet users watching videos online every day. After all, what better way to show off your products or services than with a short and engaging video? Video content is unbeatably one of the most popular formats for most people when it comes to consuming content, so it's vital your marketing team use video as a primary format. Finally with the video assets, what else could be tricky to determine is which platforms you should post that content for optimal results.
The continued importance of email marketing
Despite the rise of social media and other marketing channels, email marketing is still a powerful tool that businesses should use to optimise their invaluable first-party data. Email Marketing allows businesses to segment their audiences and target them with highly relevant and timely content. Additionally, email marketing provides businesses with an efficient way to stay in touch with their customers and build relationships over time. As a result, businesses that integrate email marketing into their marketing plan can enjoy a significant competitive advantage in the long run. Email marketing is still relevant in 2022, and it will likely continue to be in the years to come.
The increased use of chatbots and artificial intelligence
Chatbots are starting to become the new frontier for customer service and conversational marketing. While the technology was mostly used in B2C marketing, it has become increasingly popular among B2B companies. Chatbots can help you deliver timely and relevant experiences by providing targeted information based on users' interactions with your brand in real-time. Many of today's chatbots are powered by artificial intelligence (AI) and can be implemented through major messaging apps, such as WhatsApp, Facebook Messenger, LinkedIn Messenger, and more.
TikTok is coming to B2B. Are you ready?
There’s a lot of buzz around TikTok, and it's earned the reputation as one powerful B2C marketing tool. However, more and more B2B companies are recognising that TikTok can offer more than dance challenges and cute animal content. With over 1 billion active users worldwide, the platform can be used as an effective marketing tool to reach out and connect with other demographics beyond Gen-Zers. Though for most companies in this industry - even those that have seen success with their brands on social media platforms like Instagram or Facebook - TikTok still might not make the top priority list when considering what types of online advertising strategies are best suited for business needs. Nevertheless, it is important to approach it with an open mind and leverage its potential for the success of your marketing plan.
So, what’s next?
By acknowledging the shift in the B2B landscape, the challenges and opportunities the change presents, businesses like yours can formulate winning B2B marketing strategies that will help effectively move your target audiences through the marketing funnel – from creating awareness, to generating interest to driving decisions.
Need help? Get in touch and find out more about how our team at TheGlocals can help you fill the gaps in meeting your B2B marketing goals.
About TheGlocals
The creative marketing studio that translates promises of brands into culturally relevant activations for Asian audiences. The individuals that make up TheGlocals live passionately at the intersection of culture, creativity, and commerce.
We imagine a world where brands are relatable all over the world. Where people get inspired and lifted by a common promise, engage and co-create with brands in languages, manners, and ways they grow up with.
Get in touch today for your digital marketing needs.
